Launch news · October 2026

Today we’re putting something out into the world that started as a fix for our own headache. Encodia is now live on the Mac App Store. It’s a video converter for the Mac, built for anyone who wants their videos to play well on their own website without fighting a terminal, a pile of settings, or a monthly bill.

You can download Encodia from the Mac App Store for free, or take a look around at encodia.app first.

Why we built it

If you’ve ever tried to host video on your own site, you know how it goes. You export a file, upload it, and then watch it stutter on a phone with patchy signal. You read that you should be using HLS. You find out HLS means FFmpeg, and FFmpeg means a command line full of flags you have to look up every single time. Then you do it all again for the next one.

We went through that loop more times than we’d like to admit. The tools that make it easier usually want your videos on their servers, or they charge you every month for the privilege. We wanted something simpler: drop a video in, get files your website can use, and send them straight to our own server. Nothing in between.

So we built it.

What Encodia does

At its heart, Encodia turns your videos into three formats the web actually wants:

• HLS for streaming from your own site. Multi Quality builds a full ladder of sizes, so each viewer gets the best picture their connection can handle. Single Quality makes one lean version when that’s all you need.
• MP4 for a file that just plays, anywhere.
• WebM for when you want an open, compact format.

Output goes from 360p all the way up to 8K. On the way in, Encodia reads pretty much whatever you shoot: MP4, MOV, MKV, AVI, WebM and more, with H.264, HEVC, ProRes, VP9 or AV1 video inside.

The workflow is four steps, and we kept it that way on purpose. Drop your videos onto the window, or onto the Dock icon. Pick a format, a size and a preset: Efficient, Balanced or High Quality. Click Start. When it’s done, you get a notification and a little sound, so you can get on with your day.

The small things that add up

Most recordings start with a few seconds of fiddling before you begin talking, so you can trim the start right on each video’s card. That card also estimates how big the converted file will be before you commit.

If you publish in series, like lessons in a course, Series IDs name every video with a prefix and a number (AZ001, AZ002, and so on). You can export the list as JSON or CSV and drop it straight into your site.

Under the hood, Encodia uses your Mac’s own video engine through VideoToolbox. In plain terms, conversions are quick and your Mac doesn’t turn into a space heater. It runs on any Mac with macOS 14 Sonoma or later, Apple silicon or Intel.

Your videos stay yours

This one mattered to us more than anything else. Everything happens on your Mac. Your videos never pass through our servers, because there’s nothing of ours for them to pass through. Encodia doesn’t track you and doesn’t collect your data. If you add your own server to upload to, its password lives in your Mac’s Keychain, not with us.

Free, and Pro when you need it

Encodia is free to download, and the free version is genuinely useful. You can convert one video at a time, up to 1080p, in HLS, MP4 or WebM, with all three standard presets.

Encodia Pro is for people who do this a lot. It adds:

• Batch and folder conversion, so you can drop a whole folder and walk away
• Uploads to your own FTP, FTPS or SFTP server, with each video sent off as soon as it’s converted, into a folder of its own
• 2K, 4K and 8K output
• Your logo as a watermark, and your intro at the start of every video
• Up to four conversions running side by side
• A custom preset with your own video and audio bitrates

Here’s the part we feel strongly about: Pro is not a subscription. You pay once and it’s yours, on every Mac you sign in to with your Apple Account. For launch, Pro is $29.99 until December 31, 2026, which is 25% off the regular $39.99.

What’s next

This is version 1.0, and we know it’s a starting point. We already have a list of things we’d like to add, like subtitles carried into HLS and MP4, a closing outro clip, and uploads to S3-compatible storage such as Cloudflare R2, Amazon S3, Bunny and Backblaze. But we’d rather build what you actually ask for than guess. If something would make Encodia more useful for you, tell us. The support page on encodia.app is the quickest way to reach us.

Give it a try

If you host videos on your own site, or you’re just tired of wrestling with export settings, we’d love for you to try Encodia. It’s free to start, and it takes about a minute to convert your first video.

Get Encodia on the Mac App Store  ·  Visit encodia.app

Thanks for reading, and thanks for supporting independent software. We can’t wait to see what you make with it.